Ruth’s Diner
OVERVIEW
Located in the heart of Asheville, NC, Ruth’s Diner is the retro classic we all love, reimagined with a fresh, modern twist. For this concept project, I crafted a brand and website that honors Ruth’s heritage while infusing it with a bold, updated look. Using retro colors, nostalgic fonts, and vintage-inspired photos, the brand captures the diner’s charm and warmth. With the tagline “Open Late, Tastes Great,” Ruth’s new identity balances tradition with a user-friendly, timeless style.
PROJECT SCOPE
Logo + Brand Identity
Website Design
Website Development
